Increasing Trust and Transparency
Re-imagining the way privacy is introduced on Instagram
Problem
Many people don’t understand how Meta uses their data, and they don’t trust the company to keep it secure. Meta often tries to communicate data practices, but these communications take people out of their desired experience, and they use walls of text, which people don’t read.
Solution
Teach people about Meta’s data practices in shorter, more targeted experiences that use transparency to build trust.
Outcome
A top-of-funnel marketing campaign that integrated information on data security into the overarching Instagram experience.
Letting People into the Process
An unobtrusive invitation into the processes behind data collection and usage on Instagram.
This prompt stresses the fact that users deserve to know what data Instagram receives and to choose how it’s used.
Because of the confidential nature of this project, I can’t show the actual design or content. This mock and the ones below are only representations.
Creating a New Relationship
By shifting between the subject of “you,” “you understood,” and “we,” I give users an active role in their relationship with Instagram, one that involves both choice and support.
Prompts
