About
I’m an AI native content designer with experience in product design and content engineering. I’ve worked in mature content orgs, and I’ve started content practices from scratch. I’m focused on using words and strategy to add value to large companies, start-ups and non-profits.
Work
At Meta, I embraced AI, shipping production code and using my MyClaw assistant to work in new and exciting ways that increased efficiency and created previously unimagined possibility.
On Trust and Safety, I worked cross functionally to ensure users felt supported and safe in high-stress moments. On Instagram Business, I designed experiments and evergreen launches that enabled our team to meet its revenue goals. I kept product vision and legal constraints at the forefront while creating experiences that gave billions of people across Instagram and Facebook choices about how their data is used.
I celebrated relationships and history in Messenger chats by working with Product, Engineering and Design to release a memories feature. I re-envisioned search so that it provides new opportunities to connect and I worked on notifications, creating new ways to safely help people stay engaged.
In Reliability Engineering at Comcast, I started a content practice from scratch, instilling processes that saved time, increased revenue and simplified the workday.
At Western Systems Research, I originated a voice and vision for a medical start-up, one that targeted doctors and hospitals across the globe, raising revenue and instilling confidence in cutting-edge technology.
At The Philadelphia Committee to End Homeless, I raised funds and changed policy, enabling families to live in homes instead of shelters.
Education
I have an MFA in Writing from Columbia University. My degree helps me to dive deeply into the structure of a sentence, as well as the structure of a strategy. It’s given me unique insight into voice, tone, usage and grammar. When I was a graduate student, I taught writing at Columbia. My teaching experience has been invaluable in mentoring junior writers.